Web Design Blog

Getting Website Promotion Right

Last week we looked at utilising a special offer on your website with a call to action form to encourage more visitors to make an enquiry. Now that you have an offer in place, it’s time to get some visitors to your website to get some leads happening.

“I want to come up first in Google!”

When it comes to promoting your websitewebsites, too many businesses are focusing on the wrong thing.

Everyone wants to “come up first in Google” but this shouldn’t be your number one focus.

Most web design businesses offer a misleading guarantee and with so much information out there it’s extremely hard to really get a grasp if what will and wont work for your business online.

Here's what we got up to over the holidays.

Still a work in progress with many things to be finished, A Website That Works For You are now up and running at our new Penrith studio. The new studio is located on Henry Street which after a few coats of paint and some elbow grease we are now proud to call the only "Bright Green" building on the street.

Find out how an effective website actually makes a local business more sales.

This short presentation shows an example of two brothers that operate identical businesses selling the exact same product at the same price. One brother has a website that converts visitors into sales leads effectively and the others is not so effective.

Ever wondered how the whole "Advertising on Google" thing works?

This great little video explains the difference between Google's search results and ads. Businesses are generating tons leads and sales through effective Pay-Per-Click marketing from customers directly in their local area. Click play on the video to see how it all works.

Could your business use sales machine that you can turn on
and off at any time that can bring in a an extremely predictable amount of new business at an extremely predictable cost?

It's true! You can still use Pay-Per-Click advertising to generate a nearly guaranteed amount of new leads and sales... BUT ONLY if you use it correctly! Unless you're receiving measured results and know all the "tricks of the trade", you're potentially sending money down a costly bottomless black hole.

Identify the purpose of your website and use these checklists to make sure the basic foundations are in place to help grow your business online!

Ultimately, a business has a website to grow its' bottom line by increasing enquiries and sales BUT in doing so, generally your website has one of the following purposes.

The purpose of any business having a website is ultimately to increase your bottom line. In most cases, this means generating more sales and bringing more money in the door.

But without the basic fundamentals that make a website sales effective, this is nearly impossible. Having a well designed website is simply not enough! It must have what we call, a well tuned "Website Sales Funnel".