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In this article, we aim to inform you, so you don't get suckered into a deal that sounds "too good to be true" and only ends up costing more...
We'll also explain why quotes can vary by thousands and the reality of the way the industry works so you can weigh it all up and select a price point/level of risk you are comfortable with.
But first, let's assume you have the following expectation for your new business website:
- You expect your new website will be custom designed by a professional designer with a lot of experience.
- The website will be search engine friendly and rank in google.
- Your designer will manage the project promptly and efficiently and be available when needed.
- Your designer will sort out all of the technical side of it.
- You'll be able to edit the website easily and be shown how to do so.
- You won't have to worry about domain names, emails, hosting etc, they'll take care of it!
This is a very reasonable expectation a business owner has when in the market for a new website but unfortunately, we're about to show you in most cases, the reality is very different.
The reality of pricing & what to expect with most web designers:
We understand the tone of this article may offend some web designers. That is not our intention. This article is written based on what we've found in our 15 years experience operating in the industry. We believe it is important you are aware of the way the industry works, so you can fully appreciate what to look out for when engaging a web designer.
Price range: $500 - $2,000
In this price range, you'll find a lot of "web designers" with a very vague offering. The most common web designers you'll find in this price-range:
- The "I can do it" self-proclaimed designer that either just learned how to use a content management system and think putting some images and a logo together will do the job.
- The "Prices start from" designer, usually a larger organisation who focus on volume and charge extra for everything.
The "I can do it" self-proclaimed designer will ask you what you want, to the best of their ability use a template and insert photos and text into existing placeholders and then either give you the website files to sort the rest out or ask you to setup your own hosting and domain.
There is no real support and you'll struggle to get a hold of them when the job is done and they are paid (Because this isn't their full-time job).
If you want something that the template can't do (Like "can we move that to the left") it just won't happen and you'll become frustrated and won't end up with the website you set out to get in the first place.
The "Prices start from" designer actually have a very efficient business model. But the model is designed to work for them, allowing them to do the minimum to get you online with a website that technically functions... but instead of using free templates like the "I can do it" guys, they have their own content management system.
While this makes it seem more "substantial", this is limited and servers a greater purpose; it allows them to train less experienced staff to "create" your website by changing some colours, inserting text into a template and other basic things.
You'll probably pay between $50-$100/month for support and the minute you want something outside of what is considered standard the price will start to add up.
Unfortunately, most small businesses start here. In some cases, it works out for the first few months but you quickly realise you have a website that doesn't do what you need, you may be locked into a long-term agreement with a website that you can't take anywhere else and you might be in a position where the website doesn't even have the capabilities to rank well on google.
The problem with this price range:
- No thought or plan for conversions
- Not enough experience to deliver results
- No custom design, free templates are the norm
- No real support or guidance
- Lots of frustration
Unfortunately, you get what you pay for and in this price-range, you won't get a whole lot!
Price range: $2,000 - $5,000
In the space, a lot of the time you're still going to see the "I can do it" and "Prices start from" designers but they usually have a little more experience.
You'll see a lot of packages around the price range like "Gold/Silver/Bronze" where the variance in price is around the number of pages and basic things that take 10 minutes to setup like Google analytics are listed at different levels of packages.
Usually the focus of this type of package is going to be around how the page looks and things like enquiries, conversions and elements that make your phone ring usually aren't even considered.
Don't get me wrong, it is possible to have a great business website within this price range but in most cases, the reality will not meet the reasonable expectations we established earlier.
Key take-away from this price range:
- More experience but design focused, no plan for leads/sales
- A lot of packages are still just overpriced templates
- A little more accountable
- Expect to be doing a lot of the heavy lifting yourself still
Price range: $5,000 - $15,000
Within this range, you'll start to find established agencies who do a lot more than throw designs together using templates.
This is where high quality custom designed websites are made.
You will expect to be dealing with a project manager who works with a team to understand what can work best for you. A senior designer will usually put together a wire frame or concept based on the brief and you should have full flexibility to make changes.
The website template code will be created from scratch to make your custom design function as intended and you'll be trained on how to manage the site.
In most cases your expectations will be met however the market is flooded with cowboys throwing prices out there hoping to get the job without a detailed scope, expectation agreement and contract. So you're still putting a lot of faith into an organisation to deliver, regardless of what they "tell you" they can do.
Key take-aways from this price range:
- Projects are properly managed, completion rates are extremely high
- Websites are usually custom designed and coded to a high standard
- Maximum flexibility in design
- The team you are dealing with are usually 100% accountable
- Scope of works and contracts are usually solid, so you know what you are getting and you get what you pay for.
- A lot of designers in this space still don't consider conversions/leads/sales
- A lot of agencies in this space treat their designs as their property so you may be shocked when you find out you don't actually own your own logo or the new website they create for you.
Websites that cost $15,000 +
Now we're talking about a standard business/e-commerce website here. Of course, if you are after a website with high level functionality, or high level of multi-section content design, or if your business requires such a level of project management that integrates with your business on a daily basis, the price can increase significantly.
However, in most cases, spending more than $15,000 on a standard business/e-commerce website is unnecessary.
Key take-away from this price range:
- Probably not what you need and a waste of money that could be put to use promoting your website
The problem with the industry, especially at the cheaper end of town: Most of the time, it seems like you're getting a good deal. But what you're actually getting is a website that hasn't been properly built, doesn't factor in the elements needed to generate leads or sales and will need to be replaced pretty quickly when you realise it is costing you business.
What your business needs and how you can get more for less:
When looking for a web design company to create a new website for you, the most important thing you should consider; "What is the most important thing I can gain from the website".
You might think you want your business to stand out, gain exposure or look more professional. This is all important but the only two outcomes that will actually make a difference to you are "more leads/calls" and for e-commerce, "more sales transactions."
That's right! The most important thing your website needs to be awesome at is generating leads and sales.
Generating leads and sales is a two-part project and the website will succeed or fail depending on:
- Weather or not the website is created in a way that it converts visitors into leads/sales at a high rate.
- Weather or not the website receives traffic, the right type of traffic who are looking for what you offer and are serious about buying.
To make it worthwhile having a website, you need a web design agency that will:
- Understand conversions at a high level and put this to work for you.
- Reverse engineer and factor in specific elements that will make more customers buy/contact you.
- Show you real data from google so you know what to expect instead of guessing.
- Guide you through the process and show you what will work best not, just ask you what want at every stage.
- Create a high quality, seamless user experience on all devices.
- Ensure you 100% love the look of your website.
- Manage your project promptly and efficiently and always be accountable.
- Manage the full technical aspect (you have better things to do than worry about domains & servers).
- Show you how to make changes to the website, ensuring you are comfortable.
- Take care of the launch phase ensuring you don't get stuck in googles "submit" list for 6 weeks.
- Has the experience and capacity to drive quality traffic to your website that converts into enquiry or sales.
We've been in the industry for over 15 years, have seen the rise and fall of many web design companies but continue to deliver with over 400 happy clients because we cover all of these bases and do it at a very reasonable price.
We aren't here to make "a quick buck". As such, we assess every project as a long-term results-based project.
If it is not realistic for you to generate more leads/sales, we will let you know and encourage you to put that money to better use.
Every website we create is designed with specific elements that we actually test and know increase your conversion rate.
Here is a quick summary of our process:
- After you have requested a quote, we give you a quick call. In this call, we get an understanding of your project and in most cases, if it falls within the typical parameters fixed price service (Nearly all projects do), we can give you a fixed price for the creation of your website over the phone.
- If our pricing is within your budget and your project is something we'd like to be a part of, we then request further information if needed and look at search volume data to establish feasibility and establish a realistic expectation of traffic/leads/sales and associated costs.
- We then send you a fixed price proposal which covers every aspect of the build and even has a page dedicated to expectation. There are no nasty surprises with A Website That Works For You. We only work with customers we believe our team can help in the long-term. This is only achieved with a relationship based on open communication and mutual expectation.
- When you're ready to proceed and we get started on your project, we block out time in our production schedule and establish your design brief.
- Your personal project manager puts together your sitemap which indicates the various pages/sections on your website with recommendations on content so you know exactly what content you will need to write from the first week. Our professional copywriters can create the content for you if needed, this will be established at the proposal stage if needed.
- Our technical team setup your account on our business grade servers, at this point we can setup your branded email addresses, domains etc. also or leave this to a later stage.
- Our senior designer works on initial wire-frame/visual concepts for your project. You receive a concept for mobile, tablet and desktop devices to show you how the responsive aspect will work. We present these to you usually in the first two weeks.
- You then have a chance to review the concepts and there are 5 rounds of changes included, at each round you can request as many changes you like. Or you may love it straight away. We only move onto the coding stage when you are 100% happy and ready with the visual design.
- When the layout concept is approved, we move onto the coding stage where we turn the visual concept into the functional website. We ensure the coding is done to a high standard and that the content management system us fully functional and easy for you to manage.
- We then work with you to compile your information, any specific photos you have available, source and use high quality commercially licensed professional stock photos where needed and start adding, styling your content and get the site ready to launch.
- When you give final approval, our team complete our pre-launch quality control checklist to ensure every aspect of the website is perfect. We then launch the site and employ some additional techniques so google becomes aware of your website much faster than just submitting your website to google like most others do.
- We then provide you with training on how to manage the website content, provide you with an admin manual and are here to support you throughout the process.
You'll now be in a position where you have a website ready to convert visitors into leads/sales at a high rate.
In some situations when re-designing an existing website that already has good traffic you can notice a significant increase in leads and sales purely because, our websites convert higher.
For new websites though, we recommend an ongoing onlineMarketing Plan which is the second part of the service where we drive the right traffic to your website, track and establish which keywords deliver the best result at the lowest cost per lead/sale. We then make changes where need to further increase your conversion rate and then move onto organic SEO.
Who we work with:
We've been fortunate enough to work with companies of all shapes and sizes from owner-operators to multi-nationals however we don't work with everyone.
Some projects include:
- Professional Services (Consultants, Accountants, Business Coaches & more...)
- Tradies (Civil & Construction Companies, Builders, Plumbers, Electricians & more...)
- Service Providers (Commercial & Retail)
- Hospitality (Restaurants & Cafes)
- Retail (Physical Shops & Online Stores)
It is extremely important to us that we can add significant value to your business and as times change, some markets in particular are saturated with competition that have deep pockets.
Sure, we can still create a high-end website that is designed to convert, but we are very upfront and
How much does our service cost?
Everything we do is custom high-end but we don't need to charge as much as the big guys because we are a small team and simply don't have the same overheads.
As a result of this, we are half the price of larger agencies but deliver more... because we can.
We've built a reputation on providing great value for money and ultimately, customers work with us because they want results, not just a good looking website.
For every project, we quote a fixed price for the website creation.
No hidden fees.
You receive a very detailed proposal which covers every aspect so you know exactly where your hard earned money is going.
So... what are the next stages?
If you've read this article in it's entirety we would like to thank you and wish you all the best. Of course we'd be delighted to chat about your project (click here to request a quote) but at the very least we hope this has shed some light and can assist you in your search for the right team to help you with your project.
Regards,
The Green Team (A Website That Works For You)
Comprehensive Online Marketing Means Content Marketing with SEO – Succeed With A Website That Works For You!
Make content marketing with SEO work for you in achieving your online goals.
Your online marketing isn’t complete without content marketing with SEO. Because, in reality, a good chunk of your SEO has to do with your content. Your strategy needs to consider it. You need to plan your content around not just engaging your target audience; but also in line with your SEO and marketing goals.
- Use your content to engage with your target market.
- Rank on top of search results through content marketing with SEO.
- Nurture your leads with targeted content that follows their buyer’s journey.
- Maximise the possibilities of online marketing through effective use of content with SEO.
- Achieve your online goals with A Website That Works For You on your side!
A Website That Works For You is your best technology partner when you want a comprehensive approach to your online marketing. Our team of SEO professionals understands the complexities of online marketing, and how components – like your content—plays crucial roles in successfully achieving your goals.
Talk to us today and we will plan your online marketing strategy together. With the expert use content marketing and SEO, you can achieve the goals you set out for your website. Call: (02) 4704 8505.
Content Marketing with SEO, Done Right by Online Marketing Professionals
Choosing the best team to work with you on content marketing with SEO is one of the most important decisions you make for your business. After all, you will find many options out there. Which team will do the best job for you?
When it comes to content marketing with SEO, experience weighs as much as expertise. In fact, it might end up mattering more, especially since the online landscape is complex and constantly changing. You want a team that knows their way around; one who has helped countless businesses find online success. Call A Website That Works For You today and let’s talk about the many ways we can help you with your content marketing with SEO: (02) 4704 8505.
Why You Need You Need Content Marketing with SEO
With all the hoopla surrounding SEO and online marketing, content marketing is sometimes overlooked. It can be taken for granted, set aside as less of a priority compared to other aspects of online marketing.
The reality is that content marketing makes up a big part of your SEO and, consequently, your online marketing. You can’t have one without the other. A comprehensive and effective online marketing strategy needs to involve content marketing with SEO.
Of course, this is not to say that your content is just about hitting your target keywords and ranking. It does so much more. In fact, a primary aspect in the importance of content marketing with SEO is lead nurturing.
Your content is there to engage with your audience, whether or not they’re ready to buy. For an audience that wants to buy right away, your content converts. It convinces them to take the next step, click, and buy.
On the opposite end, you have an online audience that is interested in what you sell but may still be on the fence about purchasing. These people are on different stages of their buyer’s journey, taking the time to get to know you and your competitors. They may take days or weeks to buy. In some cases, it can take years.
Content marketing with SEO works to nurture the latter type of leads. Men and women who aren’t ready to buy can be nurtured so that they move faster through their buyer’s journey. You do this through targeted content; that is, content designed to satisfy what they need at a given time.
This requires that you know your audience’s typical buyer’s journey. When you know, you can plan your content to go alongside their journey.
For instance, at the top of the sales funnel, people are just getting to know you. They might have found you on the web. Now, they’re on your business website or social media, discovering more about your brand and your reputation. Your content should then be focused on providing an engaging and detailed introduction about what you offer. Likewise, your social media – such as your Facebook page – should be impressive enough, in terms of the content (text, images, re-shares and others) that put out and the content posted by others (user reviews and user posts). Maybe, you can also have downloadable brochures and white papers. It’s also a good idea to implement a good customer service bot that will answer queries in real-time.
There’s more to content marketing, of course. This is just the top of the funnel – the tip of the content marketing with SEO iceberg.
Know more about what needs to be done by getting in touch with A Website That Works For You. We would love to hear about your business and your online goals. Consultations are obligation-free. Call today: (02) 4704 8505.
Our SEO Services extend to these locations
Make Your Website Work For You With Effective On-Page SEO
When you want to succeed with your online marketing, start with on-page SEO by A Website That Works For You.
The foundation of your search engine optimisation is your on-page SEO. On-page SEO refers to optimisation that you do within your business domain. It means optimising your web pages for your target keywords.
There’s a lot of considerations and work that go into effective on-page SEO. Leave it to the pros! A Website That Works For You can help you achieve the best results from your website. Call us today and know more about how we can help you find online success.
- Get to the top of search engine results.
- Create landing pages that are top-ranked and can convert site visitors into clients.
- Enjoy the benefits of a professionally optimised website.
- Achieve your online goals with A Website That Works For You!
A Website That Works For You is a professional web and content development team with strings of online success. From on-page SEO to content development, online marketing and website design and development, we are your partner in online success! Talk to us today about your website goals: (02) 4704 8505.
Achieve effective on-page SEO with Sydney’s top web development company.
A Website That Works For You is web development and optimisation leader in Sydney, and nearby surrounds. Our team of top-notch designers, developers, content and SEO professionals, and project managers has played key roles in many successful websites. Our on-page SEO services implement tried and tested strategies that are effective and keep within the industry’s best practices. We can help you achieve a website that is truly effective in ranking you on top and converting your visitors into clients. Call us to learn more about what we can do for you: (02) 4704 8505.
Basic Components of an Effective On-page SEO
An aspect of a complete website is on-page SEO. A website that forgoes even basic on-page SEO is a wasted opportunity. It’s like having a party but forgetting to send invitations. A website without on-page SEO risks not being discovered by its intended audience.
So, alongside optimal design, development and content, make sure you have effective on-page SEO in place. Here are some basic components to keep in mind.
Be clear about the keywords you want to optimise for.
Each page of your website can only be optimised for one keyword. And, keywords shouldn’t be optimised over multiple pages within the same domain name. This is an on-page SEO basic and it is crucial that it is followed for your business website.
So, on top of mapping your web pages, it is important to also map the keywords you’ll optimise your pages for. Choose a central keyword for each page, making sure each page gets a unique keyword.
Choose your keywords wisely.
When choosing keywords, put yourself in the position of your prospective clients. What words would they use to find a business like yours? Which of these are more popular and relevant? There are several tools to help you here, including Google Adwords. You’ll find that as you search for the best keywords, they turn out to be niche keywords – those that specify location and product characteristics, among other things.
Write for people but keep your on-page SEO in mind.
A big mistake of the past is that so-called SEO gurus optimised solely for search engines, churning out pages upon pages of junk content. This led search giants, such as SEO, to clamp down on scheming SEO strategies that forgo what users actually look for and need.
Thus, today, search engines are stricter and have become more sophisticated in spotting black hat SEO practices that forget about what search engines are really all about: relevant interesting content.
So, as you sit down to write your content, consider on-page SEO – yes. But, keep in mind that you are writing for human audiences. Put their needs on top. Give them relevant content that’s engaging and informative.
Don’t forget your meta content.
Of course, there is an aspect of content that is mainly intended for search engines. This is your meta content. Ideally, meta content helps search engines improve their indexing and classification of website. Through how you describe your pages and the keywords you use, engines can properly rank and display details of your site whenever people search for specific keywords.
So, take care of your meta content. Your meta description and title are most important. Keep within the ideal character count as this will be displayed in search engine results.
Include a site map.
No matter how big or small your website is, always include a site map as one of your pages. Site maps aren’t just for people. These are ways for search engines to get a better idea what your website is all about.
In making a site map, there are guidelines to follow. There are several pointers online on how to do this. Or, you can download Google’s site map and adapt it for your website.
Get help.
Of course, it is always better to contract help when you want your on-page SEO done right. It lessens risks of employing black hat practices (even unknowingly). Likewise, it ensures that your on-page optimisation is comprehensive and optimal.
Talk to A Website That Works For You today to know more about effective on-page SEO. Call: (02) 4704 8505.
Our SEO Services extend to these locations
The Online Marketing Services That You Need
Ensure your business success with A Website That Works For You’s online marketing services.
We are a team of online professionals that includes in-house experts in online marketing. With our impressive track record of successes, we are the team to have on your side as you take on one of the most crucial aspects in today’s business landscape: selling to a market that is more and more online.
- Get to your online audience with effective content and online engagement.
- Implement effective conversion optimisation strategies.
- Make your web pages work to nurture and win clients.
- Have A Website That Works For You on your side and win the internet!
A Website That Works For You is your partner in effective online engagement and online marketing. Take advantage of our team’s comprehensive know-how of the ins and outs of marketing to an audience that’s increasingly researching and buying products and services online.
Our Experience and Expertise Make a World of Difference
More than any other field in online technology, it is in online marketing where a team’s actual experience and expertise make a lot of difference. Professionals who have dealt with a variety of online marketing projects and have successfully worked through constantly changing online standards are the best people to have on your side. Talk to us today and let us show you how we can help you take on the challenges of online marketing. Call (02) 4704 8505.
Enjoy a More Profitable Online Presence with the Help of Reliable Online Marketing Services
The online marketing services that you contract as you take on the challenges of reaching out to an audience that has increasingly made decisions and bought online is a crucial decision. Partnering with a team with proven experience and expertise in this aspect of web technology is key to your online success.
One of the first steps in making this decision is to know what goes into effective online marketing services. What exactly is involved whenever someone does online marketing for you? Is it the same as traditional marketing? How much time is needed before we see results?
The long and short of it is that online marketing is a very different ballgame, compared to traditional marketing. And, you have to remember that it is a continuous endeavor, not something that you do for just a month or two.
Online marketing starts with testing what you already have on your website and tweaking till you get your desired results. This is the very least that you can do for your web pages – make sure that they are effective in converting site visitors into clients. After all, more comprehensive online marketing services are wasted when you’re just leading people to web pages unoptimised for conversion.
Of course, this is only the tip of the iceberg. There are several aspects of online marketing, involving your internal and external pages, as well as your social media and the online content partnerships that you develop. Here some of them. When it’s time to talk to your online marketing services provider, ask them about these so you can explore online marketing options that fit your budget.
Landing pages: Landing pages are web pages optimised for your selected keywords and/or market segment. These pages are optimised for these keywords or segments such that they can be found in web searches. Likewise, the layout, images and content of these pages appeal to your market. Your goal with landing pages is to present your audience with exactly what they search for and encourage them to take the next steps – click and buy.
Conversion optimisation: Conversion optimisation is web page optimisation that concerns itself with making sure your site visitors take the next step when they visit your web pages. It could be for them to click and follow the next pages, or for them to click and buy or subscribe. Whatever that next step is, conversion optimisation is the start of getting more and more site visitors to follow through.
This means being sure to engage with your audience through your visual and textual content. It means that your Call-to-Actions do move people into positive actions. It involves doing A/B testing on what works best. There’s a lot involved in conversion optimisation. Start working towards it by speaking to your online marketing services provider.
Social media marketing: Of course, we shouldn’t leave out social media when it comes to reaching out to your online audience. After all, one of the common reasons why people go online is to reach out socially. When you’ve got a clear picture of your target markets, you know where they congregate online. Your online marketing targets these sites, groups and forums and delivers your message effectively.
Search engine optimisation: In some ways, SEO has been seen as a stand-alone component of your web presence. It pertains to how you optimise your internal and external online properties to ensure that your web pages are ranked and found in keyword searches they are optimized for. Theoretically, this is also an aspect of online marketing. In order to know and be successful in your optimisation, you need to know your market. Know what they look for; know where they are online.
Lead nurturing: Ideally, every content that you put out, be it your web pages, white papers, infographics, blog posts and everything else, should work towards nurturing your leads. After all, not everyone who searches for your product or service is ready to buy. They go online to do research first. If they are interested enough in what you offer, then perhaps, when it’s time, they’ll buy from you.
Your content should consider this common online practice. Plot your content alongside your typical buyer’s journey. Make sure to provide them with the information they need to keep you in mind, and take the next step with you.
Get in touch with A Website That Works For You today and let’s talk more about your many online marketing options. Together, we can develop an online marketing strategy that suits your need and budget. Call (02) 4704 8505.
(02) 4704 8505 
info@awebsitethatworksforyou.com.au
