Imagine a tool available to business owners that's so intuitive it almost guarantees a return you can't begin to imagine at such a low cost that's never been heard of or possible before...

This seems like an easy task but it’s actually crucial. Your choice of web designer is your first step to having an effective online presence, and it can make or break your website.  At A Website That Works For You, we gauge our team and services based on a set criteria. This is what we bring to the table – this is why we are confident that we are one of the best design companies around.

These days, the ebook is no longer the exclusive domain of writers, academics or those with literary leanings. It is also a means for online marketers to promote themselves and their products. In fact, it is a marketing opportunity you shouldn’t skip if you want to catapult yourself and what you’re selling to the top. Here’s why...

Make Your Website Work For You With Effective On-Page SEO

When you want to succeed with your online marketing, start with on-page SEO by A Website That Works For You.

The foundation of your search engine optimisation is your on-page SEO. On-page SEO refers to optimisation that you do within your business domain. It means optimising your web pages for your target keywords.

There’s a lot of considerations and work that go into effective on-page SEO. Leave it to the pros! A Website That Works For You can help you achieve the best results from your website. Call us today and know more about how we can help you find online success.

  • Get to the top of search engine results.
  • Create landing pages that are top-ranked and can convert site visitors into clients.
  • Enjoy the benefits of a professionally optimised website.
  • Achieve your online goals with A Website That Works For You!

A Website That Works For You is a professional web and content development team with strings of online success. From on-page SEO to content development, online marketing and website design and development, we are your partner in online success! Talk to us today about your website goals: (02) 4704 8505.

Achieve effective on-page SEO with Sydney’s top web development company.

A Website That Works For You is web development and optimisation leader in Sydney, and nearby surrounds. Our team of top-notch designers, developers, content and SEO professionals, and project managers has played key roles in many successful websites. Our on-page SEO services implement tried and tested strategies that are effective and keep within the industry’s best practices. We can help you achieve a website that is truly effective in ranking you on top and converting your visitors into clients. Call us to learn more about what we can do for you: (02) 4704 8505.

Basic Components of an Effective On-page SEO

An aspect of a complete website is on-page SEO. A website that forgoes even basic on-page SEO is a wasted opportunity. It’s like having a party but forgetting to send invitations. A website without on-page SEO risks not being discovered by its intended audience.

So, alongside optimal design, development and content, make sure you have effective on-page SEO in place. Here are some basic components to keep in mind.

Be clear about the keywords you want to optimise for.

Each page of your website can only be optimised for one keyword. And, keywords shouldn’t be optimised over multiple pages within the same domain name. This is an on-page SEO basic and it is crucial that it is followed for your business website.

So, on top of mapping your web pages, it is important to also map the keywords you’ll optimise your pages for. Choose a central keyword for each page, making sure each page gets a unique keyword.

Choose your keywords wisely.

When choosing keywords, put yourself in the position of your prospective clients. What words would they use to find a business like yours? Which of these are more popular and relevant? There are several tools to help you here, including Google Adwords. You’ll find that as you search for the best keywords, they turn out to be niche keywords – those that specify location and product characteristics, among other things.

Write for people but keep your on-page SEO in mind.

A big mistake of the past is that so-called SEO gurus optimised solely for search engines, churning out pages upon pages of junk content. This led search giants, such as SEO, to clamp down on scheming SEO strategies that forgo what users actually look for and need.

Thus, today, search engines are stricter and have become more sophisticated in spotting black hat SEO practices that forget about what search engines are really all about: relevant interesting content.

So, as you sit down to write your content, consider on-page SEO – yes. But, keep in mind that you are writing for human audiences. Put their needs on top. Give them relevant content that’s engaging and informative.

Don’t forget your meta content.

Of course, there is an aspect of content that is mainly intended for search engines. This is your meta content. Ideally, meta content helps search engines improve their indexing and classification of website. Through how you describe your pages and the keywords you use, engines can properly rank and display details of your site whenever people search for specific keywords.

So, take care of your meta content. Your meta description and title are most important. Keep within the ideal character count as this will be displayed in search engine results.

Include a site map.

No matter how big or small your website is, always include a site map as one of your pages. Site maps aren’t just for people. These are ways for search engines to get a better idea what your website is all about.

In making a site map, there are guidelines to follow. There are several pointers online on how to do this. Or, you can download Google’s site map and adapt it for your website.

Get help.

Of course, it is always better to contract help when you want your on-page SEO done right. It lessens risks of employing black hat practices (even unknowingly). Likewise, it ensures that your on-page optimisation is comprehensive and optimal.

Talk to A Website That Works For You today to know more about effective on-page SEO. Call: (02) 4704 8505.

Our SEO Services extend to these locations

For a couple of weeks now, we’ve gone off to discuss Penguin 2.0 and building up your link profile. Most of the link profile work that you do is outside your website, or off page. This does not mean you should forget what’s on your website, or on-page.

In a recent blog, we talked about Negative SEO and the Penguin 2.0 update. This latest Google algorithm update left Search Engine Optimisation experts and online marketers scrambling to ensure that their websites stay on top of search engine ranking. Negative

Sometimes, the difference between a successful online presence and a nonperforming one just lies in the landing pages – or the first thing that your prospective online customers get to see. Some landing pages work; others don’t.

Here are tips you need to know if you want to create landing pages that convert site visitors into qualified leads...

These days, putting together a website seems like a piece of cake. You "photoshop" for a bit, and then cut and convert the web design into HTML. Or easier still, you can buy a pre-coded design template or a Content Management System (CMS)… and – tada! – a website! Well, it’s really not that simple.

A website is a necessity if you want to market online – there’s no arguing about that. However, remember that online marketing does not stop there. You need to cover several bases if you want to do effective online marketing.

Wouldn't it be great if it was easy as pressing a few buttons and placing some ads and hey presto! Here comes the money!

Unfortunately it doesn't work like that way... well not for the majority of businesses starting out and those that do have finely tuned funnels who do get this sort of leverage didn't get there over night.

Comprehensive Online Marketing Means Content Marketing with SEO – Succeed With A Website That Works For You!

Make content marketing with SEO work for you in achieving your online goals.

Your online marketing isn’t complete without content marketing with SEO. Because, in reality, a good chunk of your SEO has to do with your content. Your strategy needs to consider it. You need to plan your content around not just engaging your target audience; but also in line with your SEO and marketing goals.

  • Use your content to engage with your target market.
  • Rank on top of search results through content marketing with SEO.
  • Nurture your leads with targeted content that follows their buyer’s journey.
  • Maximise the possibilities of online marketing through effective use of content with SEO.
  • Achieve your online goals with A Website That Works For You on your side!

A Website That Works For You is your best technology partner when you want a comprehensive approach to your online marketing. Our team of SEO professionals understands the complexities of online marketing, and how components – like your content—plays crucial roles in successfully achieving your goals.

Talk to us today and we will plan your online marketing strategy together. With the expert use content marketing and SEO, you can achieve the goals you set out for your website. Call: (02) 4704 8505.

Content Marketing with SEO, Done Right by Online Marketing Professionals

Choosing the best team to work with you on content marketing with SEO is one of the most important decisions you make for your business. After all, you will find many options out there. Which team will do the best job for you?

When it comes to content marketing with SEO, experience weighs as much as expertise. In fact, it might end up mattering more, especially since the online landscape is complex and constantly changing. You want a team that knows their way around; one who has helped countless businesses find online success. Call A Website That Works For You today and let’s talk about the many ways we can help you with your content marketing with SEO: (02) 4704 8505.

Why You Need You Need Content Marketing with SEO

With all the hoopla surrounding SEO and online marketing, content marketing is sometimes overlooked. It can be taken for granted, set aside as less of a priority compared to other aspects of online marketing.

The reality is that content marketing makes up a big part of your SEO and, consequently, your online marketing. You can’t have one without the other. A comprehensive and effective online marketing strategy needs to involve content marketing with SEO.

Of course, this is not to say that your content is just about hitting your target keywords and ranking. It does so much more. In fact, a primary aspect in the importance of content marketing with SEO is lead nurturing.

Your content is there to engage with your audience, whether or not they’re ready to buy. For an audience that wants to buy right away, your content converts. It convinces them to take the next step, click, and buy.

On the opposite end, you have an online audience that is interested in what you sell but may still be on the fence about purchasing. These people are on different stages of their buyer’s journey, taking the time to get to know you and your competitors. They may take days or weeks to buy. In some cases, it can take years.

Content marketing with SEO works to nurture the latter type of leads. Men and women who aren’t ready to buy can be nurtured so that they move faster through their buyer’s journey. You do this through targeted content; that is, content designed to satisfy what they need at a given time.

This requires that you know your audience’s typical buyer’s journey. When you know, you can plan your content to go alongside their journey.

For instance, at the top of the sales funnel, people are just getting to know you. They might have found you on the web. Now, they’re on your business website or social media, discovering more about your brand and your reputation. Your content should then be focused on providing an engaging and detailed introduction about what you offer. Likewise, your social media – such as your Facebook page – should be impressive enough, in terms of the content (text, images, re-shares and others) that put out and the content posted by others (user reviews and user posts). Maybe, you can also have downloadable brochures and white papers. It’s also a good idea to implement a good customer service bot that will answer queries in real-time.

There’s more to content marketing, of course. This is just the top of the funnel – the tip of the content marketing with SEO iceberg.

Know more about what needs to be done by getting in touch with A Website That Works For You. We would love to hear about your business and your online goals. Consultations are obligation-free. Call today: (02) 4704 8505.

Our SEO Services extend to these locations

Search engine optimisation isn't what it used to be. Some exciting changes have been happening with google's algorithm that are evening the playing field for the little guys.

A golden opportunity exists for small business to gain rankings and market share that used to be dominated by the big players. Content marketing mixed with natural SEO is the key...

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