Why Lead Nurturing?
First of all, you might wonder why there is a need for lead nurturing. It is something you actually can’t take for granted.
According to a study conducted by Forrester, businesses that make an effort to nurture leads see their sales opportunities increase by 20%. Likewise, it has resulted in a 50% increase in actual sales and a 33% decrease in cost. Even then, according to another study – this time by MarketingSherpa – only 36% of companies use lead nurturing strategies to improve their sales.
Why miss out on a tremendous opportunity to improve your sales process and increase the speed by which you move leads through the funnel?
Lead Nurturing Via Your Penrith Website Design
Your Penrith website is the primary site for your targeted content. Targeted content refers to a variety of content designed for leads at different stages of the sales funnel. It is one of the core strategies in lead nurturing.
For instance, your landing pages can be considered top of the funnel content. It is for people who are just starting to be aware of your brand. Downloadable content, such as brochures and manuals, on the other hand are for prospects you’ve begun to engage with. These people are likely interested in what you’re offering. However, they may or may not be sales-ready. It is up to your lead nurturing to move them to the next stage of the buying process.
According to Forrester, targeted content remains to be a challenge, even for businesses that have turned to lead nurturing. You need to get it right – the right content for the right market, at the right moment.
So, be observant. Turn to your Penrith website metrics to see the content that people are visiting. How much time do they spend on your content? What actions do they take after viewing your content? Try to follow their buyers’ journey to determine other information that you need to provide.