Sunday, 02 April 2017 14:19

How to Use YouTube to Promote Your Website

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One of the key strategies in promoting your website to your target market is off-site SEO and social media marketing (SMM). Within this strategy lies one of the world’s top ranked sites, and your SEO and SMM best friend: YouTube.

Youtube.com ranks 4th amongst Moz.com’s top 500 websites. This means that any legitimate linkbacks that you get from this site will be good for your ranking. In fact, anything legitimate happening on YouTube that supports your website will help. So, how exactly do you do this? Here are some tips:

  • Create a channel for your brand: Uploading videos that link to your website is never enough. Organise your YouTube presence by creating a channel for your brand or business. This allows you to create a profile page for your brand. Here, you can write a short description about yourself and add links to your website, Google page, and other links.

    While these are no-follow links, they gives your online patronage a boost.

  • Create playlists: Regardless of how many videos you’ve uploaded to your channel, it is important to create playlists of related videos.

    What products and services are you trying to promote? Let’s say you have a car repair business and want to promote it. Then, for your YouTube channel, create a playlist of car maintenance tips, how to change oil and the like. You might even include a video of the 80s classic song ‘Drive’ by The Cars.

    This helps in indexing your YouTube channel under the correct meta categories.

  • Add relevant videos only: YouTube is a gamut of videos. You have so many choices, both legitimate and questionable ones. For your channel though, make sure to properly curate your videos, both those you upload and those you add to your playlist. Make sure your videos are all connected to your products and services.
  • Take advantage of YouTube’s end screens: As of October this year, YouTube has made end screens available to everyone. With this feature, you can add a thumbnail overlay on the last few seconds of your video.

    This allows you to engage your target market further – beyond your video. You can ask them to subscribe to your channel, or you can promote your video or playlist.

    Better yet, why not link to your website. You’re market made it to the end of your video. This implies some interest on their part. Take advantage of this by link your video’s end screen to your website.

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Tim Williams

Founder and Managing Director of A Website That Works For You, Tim Williams has lead "The Green Team" to success helping business owners take advantage of leading Web Design and Online Marketing practices.

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