Content marketing is now referred to as “today’s marketing” by the Content Marketing Institute (CMI) – testament to its importance in promoting your business to an audience that is practically online wherever they are.

It has become the foundation of the marketing strategies of more than 88% of today’s B2B marketers, according to the CMI and MarketingProfs’ B2B Content Marketing 2015: Benchmarks, Budgets and Trends (North America). Of these, 70% are developing more content than they did the previous years.

In a marketing landscape where information is readily accessible and can make or break your brand, content marketing has become requisite.

One of the challenges a Penrith business faces is finding the best mix of online promotional channels. After all, funds are limited, and you need to devote your time and energy to your choices. Success online doesn’t come overnight. It is a product of steady consistent good work, wherein you optimise your visibility and presence to your target market.

The difference between conversion marketing and content marketing blurs as content becomes more relevant and targeted. In fact, a new branch of online marketing is in the offing. Behold – conversion content marketing! Surprised? Not really, right? After all, content and conversion go hand in hand.

You’ve taken on online marketing and have gotten some leads. Great! Now what?

Not all leads are the same. You get them at different stages of your sales funnel. Some may be at the bottom of the funnel, ready to buy. Others linger on top, reading your blog posts or engaging with you on social media.

Your job is to get them through the funnel to make a purchase. There are many strategies here. In the same way, there are several risks. Leads could leak out of your funnel.

When you spend as much time online as we do, you won’t escape the buzz made by content marketing. If this was show business, we would’ve crowned content marketing as today’s ‘it girl.’ That’s how hot it is in 2017.

What’s more impressive is that it’s not a hot-off-the-pan sensation. Content marketing has been around, and gained its deserved following in recent years.

According to CMI and MarketingProfs’ B2B Content Marketing 2015: Benchmarks, Budgets, and Trends — North America, 88% of marketers today use content marketing as an integral part of their marketing strategy. Of these marketers, 70% even say that they are producing more and more content per year.

Your Sydney website is a business investment. It should give back in it’s own way. And, one of the ways it does so is through your online shopping page.

When done correctly, it can convert your site visitors into actual clients, even without the intervention of a real life sales rep. Your website is a sales rep, on its own.

Here are a few tips to help you get started.

A Sydney business blog may seem like a common thing – something taken for granted because everyone has a blog these days. This is actually not the case; particularly if we focus on blogs that actually add to the value of the brand and company it is promoting.

A relevant Sydney business blog is a lot of things for a business that’s serious in reaching out to its market online. Here’s why:

For some of the web design and SEO projects we’ve encountered, we had to deal with clients who want to skip through their web content. Their idea is just to stick to content that have been written out for other marketing paraphernalia, such as brochures and such.

This is not something you’d want if your goal is to reach out to your target market online.

You need to remember that online, it’s a different ballgame. It is a level playing field – at least. You compete on the same level against your competition. The key is that you need to have all the necessary elements of an optimised web content. Content off another marketing material should never be your website’s default.

Remember that, online, content is still king. Don’t sleep on your web content. Invest in it. Here are some tips:

Wouldn't it be great if it was easy as pressing a few buttons and placing some ads and hey presto! Here comes the money!

Unfortunately it doesn't work like that way... well not for the majority of businesses starting out and those that do have finely tuned funnels who do get this sort of leverage didn't get there over night.

Search engine optimisation isn't what it used to be. Some exciting changes have been happening with google's algorithm that are evening the playing field for the little guys.

A golden opportunity exists for small business to gain rankings and market share that used to be dominated by the big players. Content marketing mixed with natural SEO is the key...