You’ve taken on online marketing and have gotten some leads. Great! Now what?
Not all leads are the same. You get them at different stages of your sales funnel. Some may be at the bottom of the funnel, ready to buy. Others linger on top, reading your blog posts or engaging with you on social media.
Your job is to get them through the funnel to make a purchase. There are many strategies here. In the same way, there are several risks. Leads could leak out of your funnel.
Your Sydney website is a business investment. It should give back in it’s own way. And, one of the ways it does so is through your online shopping page.
When done correctly, it can convert your site visitors into actual clients, even without the intervention of a real life sales rep. Your website is a sales rep, on its own.
Here are a few tips to help you get started.
Amongst marketing practitioners, an invisible divide seems to exist. This divide separates online marketers from old-school marketers, those who deal with traditional media such as television and print media. There is a notion that these two types of marketing are immensely different.
The reality is that online marketing and traditional marketing have more in common than what they let on. The most important similarity here is strategy. The strategies that you implement before investing in traditional media are practically the same when it comes to online marketing. Here are some points to consider:
One of the key strategies in promoting your website to your target market is off-site SEO and social media marketing (SMM). Within this strategy lies one of the world’s top ranked sites, and your SEO and SMM best friend: YouTube.
Youtube.com ranks 4th amongst Moz.com’s top 500 websites. This means that any legitimate linkbacks that you get from this site will be good for your ranking. In fact, anything legitimate happening on YouTube that supports your website will help. So, how exactly do you do this? Here are some tips:
In a recent blog, we talked about Negative SEO and the Penguin 2.0 update. This latest Google algorithm update left Search Engine Optimisation experts and online marketers scrambling to ensure that their websites stay on top of search engine ranking. Negative
A website is a necessity if you want to market online – there’s no arguing about that. However, remember that online marketing does not stop there. You need to cover several bases if you want to do effective online marketing.
A website is not a static entity online. It's not there just to look pretty – it should do something for your business. It should sell; or, at the very least, generate leads online. This is one of the things that differentiate a website that works and one that doesn't. To do this, a great Call to Action is your best friend.
Video of Chris at First Choice Apprentices who talks about how the online marketing A Website That Works For You did boosted his host acquisition rate by over 35%.
Mark from DAM Steel Fabrications came to us because his old website was in a serious need of a makeover. The old website was typically looking of something a few years old but it wasn't designed to turn browsers into buyers.