The power of blogging
If you’re like most small business owners, you don’t have time to scratch yourself! So the last thing you want to be doing is sitting around wasting time writing blogs right?
This week I’m going to show you the value in blogging for small business and hopefully encourage you to start so you can reap the benefits.
First of all, here’s why you should get started:
- More people will find your website through search engines. While the quality of these searches is important, typically speaking; the more people that visit your website, the more enquire and the more sales you make.
- Your business will be seen as more of an authority in your industry. If your content is good and adds value, people will follow it making it much easier to sell to them as they already trust you and your brand.
- Once you’ve written one piece of content, it doesn’t stop at your blog. You can use snippets of this content across various marketing channels such as your email newsletter and social networks like facebook. It becomes much easier to increase your brand’s reach and ultimately attract new customers.
There are a few things that make it hard for businesses to get started. The obvious one is; actually knowing what to write about.
If you’ve been running your business for a while, chances are you get asked plenty of questions from your customers. Keep a notebook or digital record of the most common questions or problems your customers have. You’ll be amazed at how fast this builds up giving you a lot to talk about!
You don’t have to write thousands of words either. Keep it straight to the point, informative and talk to viewers as if you’re having a direct conversation with them. So when you have something to say, how do you go about it?
It’s always better to have a blog that’s integrated with your website so people that read your content are much more likely to have a look around and potentially enquire. If you don’t have one or don’t want to spend the money, jump on to http://www.blogger.com, create a free account and start blogging.
If you want to get the most out of your blog, talk to us on (02) 4704 8505 about webSeed Website Solution. webSeed comes with an integrated blog and is designed to convert visitors into leads and sales!