Ranking your website in Google search engine results pages (SERPs) is one of the primary goals of any Penrith business, especially with today’s highly mobile customer base. A first page – or even second page – result is ideal. It guarantees that you have a captured audience; in particular, those who don’t want to go deep into search results to see their options.
Back in the day, landing on the top SERPs is like ABC. The rules were simple. Business owners and website managers scrambled for domain names that started with numbers, believing these ranked first. Web pages prioritised keywords – even doing so scrupulously through keyword stuffing or invisible text.
Perhaps, that’s why search engine optimisation got so complicated. When link and content farms sprouted by the millions, and devious tactics were used by scheming website managers just to get the coveted top SERPs, Google upped its game. Ranking algorithms began to change constantly, from Panda to Hummingbird and whatever’s lined up next. Ranking for keywords turned into – more or less – a craft.
One of the most important metrics that you need to keep an eye on when you get online with a website and social media presence is your conversion rate. As conversion consultant and businessman Jeremy Smith puts it: “Every aspect of marketing is entirely useless unless it produces conversions.”
Your website conversion rate has a direct impact on your bottom line. It determines how effectively you use your web presence to get qualified leads and improve sales.
One of the challenges a Penrith business faces is finding the best mix of online promotional channels. After all, funds are limited, and you need to devote your time and energy to your choices. Success online doesn’t come overnight. It is a product of steady consistent good work, wherein you optimise your visibility and presence to your target market.
Lead nurturing is an important aspect of any inbound marketing strategy. Lead nurturing refers to the process of building a relationship with your leads and prospects. Your Penrith website plays an important role in this process. There are several things you can implement through your website when you want to engage with your leads and provide them with the information that they need.
One of the best ways to reach your local market is through web design Penrith. A website gets you out there and tells people about your products and services. According to Google, 4 out of 5 people use their search engine to find local businesses. That’s a huge market potential right there.
The only problem is ranking in web searches such that you’re actually on the first page. Having a website is only the first step. Your page has to be optimised for web searches. Your target market has to find you.
Here are a few tried-and-tested local search engine optimisation strategies you can do for your website.
The difference between conversion marketing and content marketing blurs as content becomes more relevant and targeted. In fact, a new branch of online marketing is in the offing. Behold – conversion content marketing! Surprised? Not really, right? After all, content and conversion go hand in hand.
If you have a website or do business online, one of the most important strategies that you should get started with is conversion optimisation or conversion rate optimisation (CRO). After all, you took to the internet to help your business, right? Conversion optimisation is your way of ensuring that the people you engage with through your website take action. You want your website to work in converting visitors into clients.
You’ve taken on online marketing and have gotten some leads. Great! Now what?
Not all leads are the same. You get them at different stages of your sales funnel. Some may be at the bottom of the funnel, ready to buy. Others linger on top, reading your blog posts or engaging with you on social media.
Your job is to get them through the funnel to make a purchase. There are many strategies here. In the same way, there are several risks. Leads could leak out of your funnel.
When you spend as much time online as we do, you won’t escape the buzz made by content marketing. If this was show business, we would’ve crowned content marketing as today’s ‘it girl.’ That’s how hot it is in 2017.
What’s more impressive is that it’s not a hot-off-the-pan sensation. Content marketing has been around, and gained its deserved following in recent years.
According to CMI and MarketingProfs’ B2B Content Marketing 2015: Benchmarks, Budgets, and Trends — North America, 88% of marketers today use content marketing as an integral part of their marketing strategy. Of these marketers, 70% even say that they are producing more and more content per year.
Voice search has come far. The wave started with the introduction of Siri. Increasing use pushed the technology to develop. Kinks were ironed out and voice search got better. There are still improvements necessary but, as of 2017, voice search is big.
The statistics are looking up. By 2014, daily usage increased in more than 40% of adults and more than 50% of teenagers. Technology development followed. By 2016, Google’s Conversational Search Director Behshad Behzadi claims to have reduced speech recognition error rate to just 8% as of 2016.
So, this 2017, when you want to optimise your website, make sure you don’t forget those who go online using voice searches. Here are some tips.
It’s not a big surprise that your mobile presence is important in 2017. Search using mobile devices has increased dramatically. By as early as 2015, it has surpassed desktop searches. Data consumed via mobile has increased by 74%. You can expect it to be bigger this year.
With this, it is increasingly crucial for businesses to look at their mobile presence. Is your website optimised for mobile devices? Have you thought about the mobile user experience? Here are a few tips in mobile optimisation.
One of the most noteworthy trends in 2017 is the sudden immense importance of cross-channel marketing, as opposed to the more dated multi-channel marketing.
These two have used interchangeably but are actually quite dissimilar to each other. Multi-channel marketing refers to having marketing presence in different channels. Cross-channel is like so but the approach is integrated, which requires extensive planning.
An example of multi-channel marketing is having ads in social media, mobile apps, Google searches and email. The cross-channel marketing version of this feeds ads through social media etc. after you’ve browsed / considered buying a product on an app, say Google Play. The integrated approach acts as a filter. You don’t waste your marketing efforts on people who are not likely to buy.