If you have a website or do business online, one of the most important strategies that you should get started with is conversion optimisation or conversion rate optimisation (CRO). After all, you took to the internet to help your business, right? Conversion optimisation is your way of ensuring that the people you engage with through your website take action. You want your website to work in converting visitors into clients.
You’ve taken on online marketing and have gotten some leads. Great! Now what?
Not all leads are the same. You get them at different stages of your sales funnel. Some may be at the bottom of the funnel, ready to buy. Others linger on top, reading your blog posts or engaging with you on social media.
Your job is to get them through the funnel to make a purchase. There are many strategies here. In the same way, there are several risks. Leads could leak out of your funnel.
When you spend as much time online as we do, you won’t escape the buzz made by content marketing. If this was show business, we would’ve crowned content marketing as today’s ‘it girl.’ That’s how hot it is in 2017.
What’s more impressive is that it’s not a hot-off-the-pan sensation. Content marketing has been around, and gained its deserved following in recent years.
According to CMI and MarketingProfs’ B2B Content Marketing 2015: Benchmarks, Budgets, and Trends — North America, 88% of marketers today use content marketing as an integral part of their marketing strategy. Of these marketers, 70% even say that they are producing more and more content per year.
Voice search has come far. The wave started with the introduction of Siri. Increasing use pushed the technology to develop. Kinks were ironed out and voice search got better. There are still improvements necessary but, as of 2017, voice search is big.
The statistics are looking up. By 2014, daily usage increased in more than 40% of adults and more than 50% of teenagers. Technology development followed. By 2016, Google’s Conversational Search Director Behshad Behzadi claims to have reduced speech recognition error rate to just 8% as of 2016.
So, this 2017, when you want to optimise your website, make sure you don’t forget those who go online using voice searches. Here are some tips.
It’s not a big surprise that your mobile presence is important in 2017. Search using mobile devices has increased dramatically. By as early as 2015, it has surpassed desktop searches. Data consumed via mobile has increased by 74%. You can expect it to be bigger this year.
With this, it is increasingly crucial for businesses to look at their mobile presence. Is your website optimised for mobile devices? Have you thought about the mobile user experience? Here are a few tips in mobile optimisation.
One of the most noteworthy trends in 2017 is the sudden immense importance of cross-channel marketing, as opposed to the more dated multi-channel marketing.
These two have used interchangeably but are actually quite dissimilar to each other. Multi-channel marketing refers to having marketing presence in different channels. Cross-channel is like so but the approach is integrated, which requires extensive planning.
An example of multi-channel marketing is having ads in social media, mobile apps, Google searches and email. The cross-channel marketing version of this feeds ads through social media etc. after you’ve browsed / considered buying a product on an app, say Google Play. The integrated approach acts as a filter. You don’t waste your marketing efforts on people who are not likely to buy.
There are emerging search engine optimisation trends this early in 2017. We are going to focus on these SEO trends in depth, starting with optimising for user intent.
What is Optimising for User Intent? For the longest time, we’ve optimised with keywords in mind. These keywords are used logically within your meta content, titles, text content and external content. The goal then was to rank for these keywords, while providing relevant and engaging information to your readers.
This has changed drastically through the years. We’ve seen search engine updates, one after the other, with the intent of refining search results and weeding away spam content. This is well and good for users because they get results that fit their searches.
Your Sydney business website is a big part of your success in today’s commercial landscape. You might have everything online covered – from an impressive website with engaging content to great social media marketing and search engine optimisation. However, if your website fails to convert site visitors into qualified leads or buyers, your business website investment falls short.
Your website is where you do business. It is where your online engagement leads to. In the end, it is what adds to your bottom line. Good – even spectacular – conversion rate, where your site visitors become leads and clients, is the ideal. Unfortunately, this is easier said than done.
Your Sydney website is a business investment. It should give back in it’s own way. And, one of the ways it does so is through your online shopping page.
When done correctly, it can convert your site visitors into actual clients, even without the intervention of a real life sales rep. Your website is a sales rep, on its own.
Here are a few tips to help you get started.
The sales funnel is something off any basic business course – yes.. When you intend for a successful career in marketing, it is something you keep to heart. Of course, in this day and age, you now don’t need to be an actual salesperson to go through this process. Your Sydney business website can do it for you!
From awareness to action, your Sydney business website can be your best salesperson! Here’s how:
A Sydney business blog may seem like a common thing – something taken for granted because everyone has a blog these days. This is actually not the case; particularly if we focus on blogs that actually add to the value of the brand and company it is promoting.
A relevant Sydney business blog is a lot of things for a business that’s serious in reaching out to its market online. Here’s why:
Amongst marketing practitioners, an invisible divide seems to exist. This divide separates online marketers from old-school marketers, those who deal with traditional media such as television and print media. There is a notion that these two types of marketing are immensely different.
The reality is that online marketing and traditional marketing have more in common than what they let on. The most important similarity here is strategy. The strategies that you implement before investing in traditional media are practically the same when it comes to online marketing. Here are some points to consider: