When your search engine optimisation and social media lead prospects to your website, you need to make sure that your business website Penrith is ready to deal with these prospects, at all stages of their buyer’s journey.

Lead nurturing pertains to nurturing your prospects through the different stages of the buyer cycle using relevant content. Interested men and women aren’t always ready to buy. According to a study by Gleanster Research, only 50% of leads are ready to buy when they visit your website. It is up to your content to lead them from one stage through another.

According to DemandGen, lead nurturing is more effective in getting a response than the usual email blast. Effective lead nurturing starts with content mapping.