There are emerging search engine optimisation trends this early in 2017. We are going to focus on these SEO trends in depth, starting with optimising for user intent.

What is Optimising for User Intent? For the longest time, we’ve optimised with keywords in mind. These keywords are used logically within your meta content, titles, text content and external content. The goal then was to rank for these keywords, while providing relevant and engaging information to your readers.

This has changed drastically through the years. We’ve seen search engine updates, one after the other, with the intent of refining search results and weeding away spam content. This is well and good for users because they get results that fit their searches.