Sunday, 02 April 2017 14:54

Apply Old-School Marketing Strategies to Rev Up Your Online Marketing

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Amongst marketing practitioners, an invisible divide seems to exist. This divide separates online marketers from old-school marketers, those who deal with traditional media such as television and print media. There is a notion that these two types of marketing are immensely different.

The reality is that online marketing and traditional marketing have more in common than what they let on. The most important similarity here is strategy. The strategies that you implement before investing in traditional media are practically the same when it comes to online marketing. Here are some points to consider:

Develop Your Audience

Target market selection and development is necessary for both traditional and online marketing. You need to know who you’re talking to. Keep in mind that the reaches of traditional and online marketing avenues are far and wide. You can never have a net or – more exactly – budget too big to capture this entire market. And, why would you need to?

When you want to make the most of your marketing investment, you need to have a definite market in mind. Never ever cast a wide net, with gigantic holes. Cast one that’s focus on your selected catch. This way, you reach people who will most likely want your products and services.

This is a basic in traditional marketing. It is also the start of effective online marketing.

Let’s consider on an important component of online marketing: link development. Here, you want to increase the number of sites that link to your website. Effective link development often entails manually developing relationships with several related websites. This takes a lot of time and effort, which in the long run, can really pay off.

It never pays to throw a wide net out. You’re only wasting your time and money. Instead, select top ranking websites, forums and blogs where link development can potentially work to increase your online ranking. This should include high traffic websites visited by your target market.

Focus and Research About Your Niche Market

It is not enough to have a target market. There are segments within this target market that are likely to respond to your efforts more than the other. While this does not mean you should take the rest of your target market for granted, it does mean that, when planning your efforts, it will always pay to focus more on your niche. Your niche is made up of “your people.” So, create content that would interest them.

This applies to both traditional and online marketing. Niche marketing is actually an immense online marketing buzzword. However, it traces its origins back to traditional marketing, in which more discerning marketers go deep where their real market is.

Analyse Your Competition

A classic traditional marketing strategy is competitor analysis. Remember the Coke and Pepsi market battle. Likewise, think about everything that Burger King and McDonalds, and Duracell and Energizer have done to one-up the other.

These battles date back to the heydays of television and print. It recalls the popularity of the Pepsi Challenge, the Energizer bunny, and Burger King’s king – all of which have successfully brought the competition online.

Of course, know that you don’t need to do anything this grand when you’re a small- or medium-scale company. The point is to look at what you’re competitor is doing.

In terms of online marketing, this can mean doing research on their onpage and offpage optimisation, link building partnerships, and paid search advertising.

There are a lot more to get from age-old traditional marketing strategies that work. Your online marketing partner should be adept in these strategies and how they can help your online marketing efforts. For more information, please get in touch with A Website That Works For You.

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Tim Williams

Founder and Managing Director of A Website That Works For You, Tim Williams has lead "The Green Team" to success helping business owners take advantage of leading Web Design and Online Marketing practices.

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